When we gave our initial brief to Dare to Think to create a truly social media wine, his task in creating the website was a tough one. We needed to make a compelling site with great content in various mediums (although mainly video) and Alan needed to get the whole thing intuitively navigable AND to have the feel of a ‘hand-made’ artisanal brand. It was a tough brief and he did a great job, not only in building the site from scratch but also helping us think about other aspects of SEO, social media (such as integration with Facebook and YouTube) as well as advise on running competitions and using Twitter etc. Nearly six months later we went live and the site and the campaign has been every bit as successful as we hoped it would be. Thanks to Alan at Dare to Think.